I was responsible for the design and development of a B2B ecommerce platform, streamlining the purchasing process for businesses within the Canadian cannabis industry. More details on the development can be found Here.

This project allowed me to leverage my entire skillset, from conducting user research to crafting the visual design and collaborating with a team to developing the web application.

The project highlighted the importance of teamwork and clear communication with external stakeholders. Understanding and empathizing with the target audience was critical, informing every design decision.

My background in Business Development proved to be valuable. By putting myself in the shoes of the target demographic, I was able to gain valuable insights specific to the complexities of the industry. This perspective directly influenced the platform's design and functionality.